Bite-Sized Apple: Earnings in Spotlight

London: 2 May 2024 (TraderMade): Apple's highly anticipated earnings report is set to drop after the closing bell today, with analysts expecting a mixed bag of results. While the tech giant's performance in key areas like iPhone sales and services remains a focus, a potential low bar could pave the way for a post-earnings rally.

iPhone Sales and China Performance in the Spotlight

All eyes will be on iPhone sales figures, particularly in the crucial Chinese market. Analysts predict a decline in iPhone sales compared to the previous year, potentially reflecting increased competition and ongoing economic challenges.

However, a strong showing in China could signal resilience and offer positive indications for the future.

Beyond iPhone sales, investors will be keen to see continued growth in Apple's lucrative services segment, which includes App Store revenue, subscriptions to Apple Music and iCloud storage, and other digital offerings.

This segment has been a consistent driver of revenue and could offer a counterpoint to any potential iPhone sales slump.